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Privacy Notice

PRIVACY STATEMENT

1. information on the collection of personal data and contact details of the person responsible.
2. data collection when visiting our website
3. contact
4. cookies
5. data processing for order processing
6. data processing when opening a customer account and for contract processing
7. use of your data for direct advertising
8. online marketing
9. retargeting / remarketing / recommendation advertising
10. rights of the data subject
11. duration of storage of personal data


1. information about the collection of personal data and contact details of the responsible person
1.1 Thank you for visiting our website. In the following, we would like to inform you about the handling of your personal data when using our website. Personal data is basically all data with which you can be personally identified.
1.2 The person responsible for processing data on our website within the meaning of the General Data Protection Regulation (DSGVO) is:
 Jürgen Andrusch
Hadolfinger Street 52
 72108 Rottenburg
Germany
Tel.:07457/6289
Fax:07457/731405
E-mail: office@horsetack.de.
1.3 To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL or TSL) via HTTPS.

2 Data collection when visiting our website
Each time you visit our website, our system automatically collects data and information that your browser transmits to our server (so-called "server log files"). The following data, which is technically necessary for us, is collected in the process:
*Our visited website

 *Date and time at the time of access
 *Quantity of the data sent in bytes
 *Source/reference from which you came to the page
 *Operating system used
 *Browser used
 *IP address used (if applicable: in anonymized formLegal basis for the processing is Art. 6 para. 1 lit. f DSGVO due to our legitimate interest in improving the stability and maintaining the functionality of our website. A transfer or other use of the data does not take place. The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session.
We reserve the right to check the server log files retrospectively should concrete indications point to illegal use. The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
In the case of storage of data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible. The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.
3. contacting
If you contact us via the contact form, the data entered in the input mask will be transmitted to us and stored. The collected data can be found in the respective input mask. If you contact us by e-mail, only the data you enter there will be transmitted to us.
The data is used exclusively for processing the conversation and your request. The legal basis for the processing of the data is Art. 6 para. 1 lit. a) DSGVO if the user has given his consent. The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 lit. f) DSGVO. If the e-mail contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b) DSGVO. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected and provided that there are no legal retention obligations to the contrary. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is ended when the circumstances indicate that the matter in question has been conclusively clarified. The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by e-mail, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

4. cookies
Our website uses cookies.

Cookies are text files that are stored on the user's terminal device. If a user calls up a website, a cookie may be stored on the user's operating system. Some functions of our website cannot be offered without the use of cookies. For this purpose, it is necessary that the browser is recognized even after a page change. The user data collected through technically necessary cookies are not used to create user profiles. In the above-mentioned purposes also lies our legitimate interest in the processing of personal data according to Art. 6 para. 1 lit. f) DSGVO.

In addition, our website may use cookies that enable an analysis of the user's surfing behavior (so-called third-party cookies). For more information on the scope, purpose, legal basis and objection options, please refer to the relevant sections of the respective chapter of this privacy policy.

You as a user have full control over the use of cookies. By changing the settings in your Internet browser, you can disable, restrict or delete the transmission of cookies. If you deactivate cookies for our website, it may no longer be possible to use all functions of the website to their full extent. You can prevent the transmission of Flash cookies by changing the settings of the Flash Player.
You can find help on the settings in the respective help menu of your browser or under the following links:
Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Some of the cookies used here are deleted after you close your browser (so-called session cookies). Other cookies remain on your terminal device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie.


5. data processing for order processing
5.1 If you wish to place an order in our webshop, it is necessary for the conclusion of the contract that you provide your personal data, which we need to process your order. We process the data you provide to process your order.

In some cases, we work with external service providers to process your order. For this purpose, we must pass on the personal data required for this purpose.

If we commission transport companies with the delivery of your goods, we will pass on your data required for the delivery of the goods to the respective transport company. For the processing of payments, we pass on your data to the commissioned credit institution as necessary. If we use payment service providers, you will also be informed about this below.
The legal basis for the forwarding of your data is Art. 6 para. 1 lit. b DSGVO.
5.2 Transfer of your personal data to shipping service providers
- DHL

If the delivery of the goods to you is carried out by the transport service provider DHL (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery and within the scope of necessity in accordance with Art. 6 (1) lit. b DSGVO. Only if you have given your express consent in the ordering process, we will pass on your e-mail address to DHL in accordance with Art. 6 para. 1 lit. a DSGVO before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification. Your consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider DHL.
5.3 Use of payment service providers
5.4 bancontact

When paying via "bancontact" using thePaypal Checkout, the payment is processed via the payment service providerthe payment service provider PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24Boulevard Royal, L-2449 Luxembourg (hereinafter: "Paypal").

For more information on the Paypal checkout, please refer to the corresponding passage below.
5.5 blik

When paying via "blik" using the Paypal Checkout, the payment is processed by the payment service provider PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24Boulevard Royal, L-2449 Luxembourg (hereinafter: "Paypal").

For more information on the Paypal checkout, please refer to the corresponding passage below.
5.6 mybank

When paying via "mybank" using the Paypal Checkout, the payment is processed by the payment service provider PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24Boulevard Royal, L-2449 Luxembourg (hereinafter: "Paypal").
For more information on the Paypal checkout, please refer to the corresponding passage below.
5.6 mybank

When paying via "mybank" using the Paypal Checkout, the payment is processed by the payment service provider PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24Boulevard Royal, L-2449 Luxembourg (hereinafter: "Paypal").

You can find more information about the Paypal checkout in the corresponding passage below.
- Paypal
If you select the payment method PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, the payment is processed via PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal").
We pass on your personal data to PayPal in accordance with Art. 6 Para. 1 lit. b DSGVO within the scope of necessity. PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal.
For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f DSGVO due to PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method.
The creditworthiness information may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.
Which further data is collected by PayPal, can be found in the respective privacy policy of PayPal. This can be found at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.
5.7 Paypal Checkout

 We use PayPal Checkout (PayPal(Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg(hereinafter referred to as "PayPal") on this website.

PayPal Checkout is an online payment solution from PayPal, which serves both PayPal payment methods and local payment methods from third-party providers.

If you select (if offered) the payment methods PayPal, credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, we will pass on your necessary payment data to PayPal for the purpose of payment processing. The transfer is permissible in accordance with Art. 6 Para.1 lit. b DSGVO.

For the payment methods credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, PayPal may pass on your necessary payment data to credit agencies. The processing is based on the legal basis of Art. 6 para. 1 lit. f DSGVO.PayPal has a legitimate interest in determining your ability to pay. You can object to this processing of your data at any time by sending a message to PayPal, whereby further processing of your personal data by PayPal may still be justified, provided that this is necessary for the contractual payment processing.
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If you select the payment method PayPal Invoice Purchase,we transmit your payment data pursuant to Art. 6 para 1 lit. b DSGVO zurzunächst to PayPal. PayPal then forwards your data to Ratepay GmbH, Ritterstr. 12-14, 10969 Berlin, Germany, to process the payment. RatePay then carries out an identity and credit check on its own behalf.The legal basis for this is Art. 6 para. 1 lit. f DSGVO, the legitimate interest in determining the solvency.  For this purpose, RatePay passes on your payment data to credit agencies in accordance with Art. 6 Para. 1 lit. f DSGVO.

Ratepay can access the following credit agencies :https://www.ratepay.com/legal-payment-creditagencies/
 If you choose the payment method of a local third party provider, we first share your payment data with PayPal pursuant to Art. 6 para. 1 lit. b DSGVO. PayPal your payment data then to carry out the payment(6 para 1 lit. b DSGVO) to the provider you selected:
Ratepay can access the following credit agencies :https://www.ratepay.com/legal-payment-creditagencies/
 If you select the payment method of a local third party provider, we will first share your payment data with PayPal in accordance with Art. 6 para. 1 lit. b DSGVO. PayPal your payment data then to carry out the payment(6 para 1 lit. b DSGVO) to the provider you selected:

- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam,Netherlands).
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313Frankfurt am Main, Germany)
- Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich,Germany)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82,1040 Brussels, Belgium)
- eps (PSA Payment Services Austria GmbH, Handelskai 92,Gate 2,1200 Vienna, Austria)
- blik (Polski Standard Płatności sp. z o.o., ul.Czerniakowska 87A, 00-718 Warsaw,Poland)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań,Poland)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris,France)

 For more information, please see PayPal's privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full

6. data processing when opening a customer account and for contract processing
If you open a customer account with us, personal data will be collected and processed in accordance with Art. 6 para. 1 lit. b DGSVO. The scope of the data can be seen from the input form. The data you enter will be stored and used by us to process the contract.
You can delete your customer account at any time. This can be done by sending a message to the address of the person responsible or, if offered, directly in the customer account. In that case, we will also block your data with regard to tax and commercial law retention periods and delete it after these periods have expired. This can only be opposed by your consent to permanent storage or a legally permitted further use of data on our part.

7 Use of your data for direct advertising
7.1 Newsletter

On our website there is the possibility to subscribe to a free newsletter. When registering for the newsletter, the data from the input mask will be transmitted to us. Mandatory information is only your email address. If you make further voluntary entries, these will only be used for the personal address.

The legal basis for the processing of your data after registration for the newsletter is Art. 6 para. 1 lit. a DSGVO if the user has given his consent. We obtain this by sending you a confirmation email after you have registered for the newsletter, in which there is a confirmation link. When you click on this link, you also give your consent to receive the newsletter.
When you send the registration for the newsletter, we store your IP address and the date and time of registration. This storage serves to be able to trace a possible misuse of your e-mail address.

We use the data we collect when you register for the newsletter exclusively for the purpose of sending the newsletter.

You can cancel your subscription to the newsletter at any time. For this purpose, you will find a corresponding link in each newsletter. This also enables you to revoke your consent to the storage of the personal data collected during the registration process.
7.2 Newsletter for existing customers

If you purchase goods or services on our website and enter your e-mail address, this may subsequently be used by us to send you a newsletter. In such a case, only direct advertising for our own similar goods or services will be sent via the newsletter.

The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 (3) UWG and Art. 6 (1) lit. f DSGVO. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising.

If you have already objected to the use of your email address for the purpose of direct marketing, you will not receive this newsletter. However, you also have the option later and at any time to object to the use of your email address for the advertising purpose stated here with effect for the future by notifying us. Upon receipt of your objection, the use of your email address for advertising purposes will cease immediately.
7.3 CleverReach
We send our newsletter via the service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede (hereinafter referred to as "CleverReach"). We pass on the data you provided when registering for the newsletter to Cleverreach. This transfer takes place in accordance with Art. 6 (1) lit. f DSGVO due to our legitimate interest in using a secure, user-friendly and effective advertising newsletter system.
The data entered when ordering the newsletter (e.g. email address) is stored on CleverReach's servers in Germany or Ireland. Your data will be used by Cleverreach to send and statistically evaluate the newsletters on our behalf. For this purpose, the newsletter emails contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. In this way, we can track whether a newsletter email has been opened and which links have been clicked on. With the help of this conversion tracking, it is also possible to track whether an action (such as the purchase of an item from our store) was performed after opening a link from the newsletter. In addition, technical information is also collected (e.g. the time of the retrieval, your IP address, browser type and/or operating system). This data is collected exclusively pseudonymously and is not linked to your other personal data.
If you do not want the data analysis described here, you must unsubscribe from the newsletter. There is an order processing agreement with CleverReach.

Further information on data analysis by CleverReach can be viewed here:
https://www.cleverreach.com/de/funktionen/reporting-und-tracking/

The privacy policy of CleverReach can be accessed here:
https://www.cleverreach.com/de/datenschutz/.
7.4 Advertising by mail

If you have left your first and last name, your postal address and, if applicable, other personal data due to an order with us, we reserve the right to store this data and send you our offers by letter post in order to protect our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) lit. f DSGVO.

You can object to the storage and use of your data for this purpose at any time by sending a message to the person responsible.

8. online marketing
Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
This involves advertising for our offers on external websites with the help of advertising media (so-called Google Adwords). Our legitimate interest lies in the display of advertising that is interesting for you and in achieving a fair calculation of advertising costs. The legal basis is Art. 6 para. 1 lit.a DSGVO, namely your express consent.

Google Ads uses cookies for conversion tracking, which are set when you click on an AdWords ad placed by Google.

These cookies usually lose their validity after 30 days and are not used for personal identification. Each Google Ads customer receives a different cookie, so cookies cannot be tracked across Ads customers' websites.

The information thus obtained is used to create conversion statistics for Ads customers about the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag.

This does not allow you to be personally identified.

If you wish to prevent tracking, you can deactivate the Google conversion tracking cookie via your internet browser under user settings.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. Here you can find information about Google's privacy policy: http://www.google.de/policies/privacy/
You can permanently deactivate the conversion cookies by adjusting your browser settings accordingly or download and install the browser plug-in available at the following link:
http://www.google.com/settings/ads/plugin?hl=de

In that case, certain functions of this website may not be available or may only be available to a limited extent.

9. retargeting / remarketing / recommendation advertising.
Facebook Custom Audience via the pixel procedure

On this website, we use the "Facebook Pixel" of Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook").If express consent is given, this can be used to track the behavior of users after they have seen or clicked on a Facebook ad. This procedure is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help to optimize future advertising measures. The data collected is anonymous for us, so we cannot draw any conclusions about the identity of the users. However, data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/).

 You may allow Facebook and its partners to serve ads on and off Facebook. For these purposes, a cookie may be stored on your terminal device. These processing operations are carried out exclusively upon the granting of explicit consent pursuant to Art. 6 (1) lit. a DSGVO. Consent to the use of the Facebook Pixel may only be declared by users older than 13 years of age. If you are younger, we ask you to ask your legal guardians for permission. You can disable the use of cookies on your computer by setting your browser accordingly. However, this may mean that some functions on our websites can no longer be fully used. You can also disable the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: http://www.aboutads.info/choices/.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:https://www.facebook.com/legal/EU_data_transfer_addendum.
10. rights of the data subject
10.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, which we inform you about below:
- Right to information pursuant to Art. 15 DSGVO:
You may request confirmation from the controller as to whether personal data concerning you is being processed by the controller.  In addition, you have a right to information about the purpose, the categories of personal data, the recipients, the planned duration of storage and about the existence of further rights such as correction of the data or the existence of a right of complaint to a supervisory authority, the origin of your data if it was not collected by us, the existence of automated decision-making including profiling and, if applicable. meaningful information about the logic involved and the scope and intended effects of such processing that concern you, as well as your right to be informed about what guarantees exist in accordance with Art. 46 DSGVO when your data is transferred to third countries;
- Right to rectification pursuant to Art. 16 DSGVO:
You have the right to have the inaccurate data relating to you corrected without delay and/or to have the incomplete data we hold about you completed; the correction or completion must take place without delay.
- Right to restriction of processing pursuant to Art. 18 DSGVO:
You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data disputed by you is verified, if you refuse the erasure of your data due to unlawful data processing and instead request the restriction of the processing of your data, if you need your data for the assertion, exercise or defense of legal claims after we no longer need this data after the purpose has been achieved or if you have objected on the grounds of your particular situation as long as it has not yet been determined whether our legitimate grounds prevail;
If the processing of personal data relating to you has been restricted, this data may - apart from being stored - only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the Union or a Member State. If the restriction of processing has been restricted, you will be informed by the controller before the restriction is lifted.
- Right to erasure pursuant to Art. 17 DSGVO:
You have the right to request the immediate erasure of your personal data if the conditions of Art. 17 (1) DSGVO are met. However, this right to erasure does not exist in particular - not conclusively - if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims
- Right to information pursuant to Article 19 of the GDPR:
If you have exercised your right to rectification, erasure or restriction of processing, the controller is obliged to inform all recipients to whom your personal data have been disclosed of this rectification or erasure of the data or restriction of processing, unless this is impossible or involves a disproportionate effort. You also have the right to be informed about these recipients.
- Right to data portability pursuant to Art. 20 DSGVO:
You have the right to receive your personal data disclosed to us in a structured, common and machine-readable format or to request that it be transferred to another controller, insofar as this is technically possible;
- Right of revocation pursuant to Art. 7 (3) DSGVO:
You have the right to object at any time to the processing of personal data relating to you that is carried out on the basis of Art. 6 (1) (e) or (f) DSGVO; this also applies to profiling based on these provisions.
You also have the right to revoke your declaration of consent under data protection law at any time with effect for the future. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
- Right to lodge a complaint pursuant to Art. 77 DSGVO:
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, workplace or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.
10.2 Right to object

You have the right to object to the processing of your data at any time with effect for the future if we process your data on the basis of our overriding legitimate interest after weighing up your interests.
If you exercise this right of objection, we will terminate the processing of your data if there are no demonstrably overriding compelling reasons worthy of protection against the termination or if the further processing serves the exercise or defense of legal claims.

11 Duration of the storage of personal data
The duration of the storage of personal data depends in each case on statutory retention periods. After their expiry, we routinely delete the data if they are no longer required for the fulfillment or initiation of the contract and/or there is no continued legitimate interest for us in storing them.
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